Bruce  Henry  Lambert


Personal Background

I'm very interested in place appeal & destination marketing: ways to better position a place to stimulate tourism & investment, develop human capital, grow employment & community revenues, etc. Hospitality management is a key teaching theme, built on understanding quality-of-life.   My past research work has covered the strategy and structure of business federations, corporate governance in Japan, risk management, development catalysts, and 'entrepreneurial' universities.

I'm Managing Director of   ?! Helpnet   - a consulting firm for destination marketing & education, and a university professor working mainly in the Nordic region, Korea, and Japan. Prior to moving to Sweden I was both teaching and studying at the University of Oxford (UK) where I earned my doctorate (DPhil in Management Studies), and before that worked as a management & international strategy consultant based in Japan.   I've also studied at the University of Tsukuba, Japan (Masters in Economics), at Stockholm University, Sweden (Master of Social Science in Educational Leadership & Management), and at Colby College, Waterville Maine, USA (Bachelor of Arts), from which I did research at Visva-Bharati, Santiniketan, India.   My secondary schooling was at Dennis-Yarmouth Regional High School, Cape Cod Massachusetts.   My first twenty-two years were US-based; I've since lived and worked in Asia & Europe for the past 30+ years and traveled in 75+ countries.

The above fish is a happy reminder of my boyhood on Cape Cod, Massachusetts (a Cape Cod National Seashore document was the source of the fish graphic - here is another). My early days were spent within a 300-member extended family in Hawaii. My wife Aimee and I now live in central Stockholm, Sweden. Aimee's page is here. We enjoy Nordic walking, rollerblading, athletics, long-distance ice-skating, and art.

Bruce Henry Lambert

Interested in saving energy? Get a Coolview refrigerator!
Manufacturers:  License my patented technology.
Attention marketers!   Help set-up licensing and gain a revenue percentage for yourself.

?! Helpnet

Links to some topics I'm interested in:

Common Dreams

Common Dreams - progressive news service



Amnesty International online

Amnesty International - Civilised states should not execute or torture people



Project Censored discusses "Top 25 Censored Stories" - you know?



Patriot Poster Parodies - Too sad to be wholly funny...



Campaign Against Control Unit Prisons - entombing enemies

Folder Donald Drummond Lambert  
Folder Louana Lyman Lambert
| 6 brothers:
TFolder Bruce Henry Lambert  
TFolder Kriss Alexander Lambert  
TFolder Ross Francis Lambert
TFolder Keith Drummond Lambert
TFolder Dana Lyman Lambert
LFolder Ryan Kaleo Stuart Lambert

Click here for information on Sweden


Please send questions or comments to:

Prof. Bruce Henry Lambert
Upplandsgatan 53
113 28 Stockholm, Sweden

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